"Authentic." "Gospel-centered." "Loving." So is everyone else.
Most church teams hide behind borrowed language. The Generic Word Test exposes the 25 words that keep your church sounding like 10,000 others — so your team can finally name what you do better than anyone. Built from 25 years of ministry consulting.
Free this month as part of the Vision Frame Series
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Inside the diagnostic
- 1
The 25 most overused words in church language, and the question that breaks each open
- 2
The "double-click" method that moves your team from generic to specific
- 3
The Kingdom Concept Summary template: Big Sentence, Signature Scripture, One Word
- 4
3 real Big Sentences from real teams — see what "done" looks like
- 5
A 90-minute team prompt you can run this week
What you'll walk away with
Three concrete outputs your team produces by running the diagnostic.
The Big Sentence
A hyper-contextualized mission statement that says exactly what your church does and for whom — not a generic one that could belong to any of 10,000 others.
The Signature Scripture
The one verse that captures your church's God-given identity — not just a favorite passage, but the text that names why you exist.
The One Word
A single, unforgettable synthesis of your church's ministry fingerprint — like Clay or Jubilee. The word your people will remember and repeat.
What Happens Next
We'll email your one-page diagnostic right away.
You'll get two short emails with examples of teams who moved past generic language.
Want help applying it? Book an intro call and we'll run your words together.
We have real clarity, not perceived clarity.
Ethan Crowder, Central Church, Sanford, FL
From generic word to ministry fingerprint.
Here's what real teams landed on after running the Generic Word Test.
Seven nationalities in their first 50 people, in a district with 200+ languages.
No building. Nimble. Small staff. “This treasure in jars of clay — the power is God’s, not ours.”
A financially fragile community. Generational cycles broken, debts forgiven. One leader said, “This is personal.”
Real churches. Real clarity.
“We have real clarity, not perceived clarity.”
Ethan Crowder
Central Church, Sanford, FL
“Our process was revolutionary for Bellevue and my ministry.”
Steve Gaines
Bellevue Baptist Church, Memphis, TN
“I now use our Vision Frame every day.”
Craig Oliver
Elizabeth Baptist Church, Atlanta, GA
“Two years later, the results have been incredible.”
Steve Andrews
Kensington Church, Troy, MI
“Game changers — shaping a disciple-making culture and fighting programmatic complexity.”
Ken Werlein
Faithbridge Church, Spring, TX
“We can clearly, succinctly, and compellingly share our vision, mission, and strategy.”
Robert Welch
Legacy Hills Church, Celina, TX
The point isn't to chase clever words. It's to stop hiding behind generic ones.